Search engine optimization (SEO) has really come a long way and has really altered the way how it shows the search results to the users. The recent Google updates are more focussed towards delivering quality and relevance to the users for their searches. Days have gone when marketers can stuffed their pages with keywords and find themselves on the top of the search pages. Now, the momentum is tilted towards quality, relevance and most importantly, no-spamming attitude.
From Panda to Penguin, Google took a strong action against spammers and advocated for the clean and relevant search preference. Hence, it is very important to deliver relevance through your website. Apart from keywords, there are several others factors that we need to consider. It is believed that Google considers around 200 factors in its algorithm.
Here is a list of some actions items that can help you within your SEO efforts.
- Update content regularly
- User-friendly navigation on website
- Ensure minimum page loading time
- Sitemap submission
- Keep track of your Google Webmaster account on regular basis
- Inter-linked your pages
- Have anchor-text optimization
- Use alt tags for images
- Ensure proper re-directs in place
- Use social signals
- Don’t spam website with keywords
- Ensure quality backlinks
- Build natural linking process